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Germany maintains top “nation brand” ranking, U.S. sees reputational gains from 2020

2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.

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Concern about COVID casts a shadow over holiday planning

Even as cases continue to fall following the Delta surge, concern about COVID colors everything from how optimistic Americans are about returning to their pre-COVID lives to what people are gifting their friends and family this holiday season.

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2021 Global Infrastructure Index finds Americans particularly frustrated and focused on the economic impact of improvements

Water supply, road infrastructure, and solar energy are most viewed as priority areas for infrastructure investment in the U.S.

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Ipsos Core Political Survey: Presidential Approval Tracker (10/14/2021)

One quarter of Americans believe the country is heading in the right direction

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Two in three parents of kids ages 5-11 plan to vaccinate their child when it’s approved

New poll finds that for hesitant parents, many of whom are unvaccinated themselves, concerns about side effects and long-term unknowns top the list

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U.S. consumer confidence at its lowest level in 8 months

All indices are significantly down from last week

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Majority of Americans agree the U.S. should honor treaties with Native Americans

Nearly half of Americans live in the same area they grew up in

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Among MLB fans, the Dodgers are slightly favored to win the World Series

As fall gets underway, we look at which baseball teams fans of the MLB feel will win the World Series.

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Many Americans see post-COVID life as farther away

Axios/Ipsos poll: Number of Americans who expect it will take a year to return to normal life has tripled since the summer

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Positive impact of intersectionality in advertising

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.

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Doctors are the most trusted profession in the U.S. and across the world

No people trust their military more than Americans do; trust in teachers steady globally but lower in the U.S. than before the pandemic.

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Ipsos Core Political: Presidential Approval Tracker (10/07/2021)

The economy and unemployment remain Americans' most important issue as President Biden's approval rating creeps up to 48%

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While Americans view their mental and physical health as equally important, they don’t think the healthcare system does

30-country Ipsos survey for World Mental Health Day 2021 highlights wide age and gender gaps in how frequently people think about their mental health.

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U.S. consumer confidence: last week’s losses reversed

Optimism around a quick post-pandemic economic recovery rebounds

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Is facing your mortality sparking the ‘Great Resignation’? Why we don’t want to work anymore

A combination of burnout, disengagement, ‘unpaid labor’ and more is pushing workers to make drastic career moves.

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Americans are thinking about their own mental well-being less often than early in the pandemic.

Majority of Americans have not sought out professional counseling since the beginning of the Covid-19 pandemic

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Trick-or-treating doesn’t scare Americans this year

Halloween ritual likely to go back to normal, though some still see risk

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The pandemic inspired 1 in 5 Americans to reevaluate their lives

Leading up to World Mental Health Day on October 10th, around half of Americans report that they are currently reevaluating their life priorities and prioritizing a better work/life balance.

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Ipsos Core Political : Presidential Approval Tracker (09/30/2021)

Three-quarters of Americans believe things in this country are off on the wrong track

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U.S. consumer confidence weakening

Six in ten believe that businesses should be allowed to reopen even if the pandemic is still not fully contained

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Two-thirds of Americans are concerned over a possible government shutdown

New Ipsos/Reuters poll finds three out of ten Americans say Republicans in Congress are to blame if the federal government shuts down

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Americans support working with North Korea and China to change the current status quo

New American Friends Service Committee/Ipsos Poll finds majority want to work with countries like North Korea and China to change the climate of their relationship.

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Support for allowing the federal government to negotiate drug prices drops when Americans are presented with various arguments

A new PhRMA/Ipsos poll finds that Americans are worried about coverage costs in healthcare and prefer the federal government provide oversight and incentives to lower prices in the healthcare system over setting prices.

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Americans’ weekly coffee consumption has decreased since 2019

This week's poll also found that the Los Angeles Dodgers is who Americans think is likely to win the World Series, but football is their favorite sport.

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Emerging risks: climate change and cyber risk top the list of public concerns

AXA has released the eighth edition of its Future Risks Report. This report is produced in partnership with Ipsos and the geopolitical analysis consultancy Eurasia Group.

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Biden’s standing on key issues softening

New ABC News/Ipsos poll finds most disapprove of Biden’s handling of immigration, gun violence, Afghanistan and crime

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Biden losing Americans’ trust on COVID-19

Latest Axios/Ipsos Coronavirus Index also finds Americans are starting to see less risk in activities outside of the home, but this does not yet translate to behavioral change

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Americans are getting into the fall mood

As fall officially gets underway, many Americans are looking forward to decorating their home for Halloween, among other autumnal activities on the docket for the season.

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Workplace vaccine mandates might be the push unvaccinated Americans needed

One in four unvaccinated Americans now say they plan to get the coronavirus vaccine – a huge jump from earlier this month.

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Ipsos Core Political : Presidential Approval Tracker (09/23/2021)

The economy and public health remain Americans' most important issues as President Biden's approval rating remains at 44%

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U.S. consumer confidence still stuck in place

Six in ten believe that businesses should be allowed to reopen even if the pandemic is still not fully contained

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Consumers are returning to primary and specialty healthcare providers

The Beryl Institute-Ipsos PX Pulse trends consumer perspectives on patient experience.

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Most Americans do not have detailed natural disaster emergency plans

Recent Ipsos poll, conducted on behalf of Wells Fargo, shows less than half have started an emergency savings account

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One in ten Americans interested in resurrecting dinosaurs

Men are more interested than women in bringing back different animal species

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As the safety net shrinks again, vulnerable Americans are changing the way they plan

Young Americans and Americans of color say they have little money left after paying bills, and find it hard to plan ahead

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Black, Hispanic, and Asian Americans are much less likely to report good water and air quality in their communities

Axios-Ipsos Hard Truths Environmental Racism study finds minority Americans also experience more problems with weather-related infrastructure failures.

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U.S. consumer confidence reaches fourth week of stability

Outlook remains weaker now than it was before the pandemic

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Ipsos-Forbes Advisor U.S. Consumer Confidence Tracker

Consumer outlook during the time of the coronavirus pandemic

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As Delta spreads, global consumer confidence is frozen in place

Few countries experience meaningful change in sentiment.

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One in five Americans enjoy drinking Pumpkin Spice Lattes

Midwesterners are most excited to decorate their houses for Halloween

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Most Americans’ personal drinking habits remain unchanged in recent months

New Ipsos poll, conducted on behalf of Cutback Coach, shows half plan to make an effort to drink less or in a healthier way in the coming months

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Ipsos acquires Infotools and further upscales digital capabilities to fuel growth

Ipsos announced today that it has entered into an agreement for the acquisition of Infotools, a top-rated software and digital services provider specializing in harmonizing, analyzing, visualizing and sharing market research data.

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Global views on Angela Merkel and German leadership

Overall, Germany is widely perceived to have been a trustworthy partner under outgoing Chancellor Angela Merkel.

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Small businesses increasingly cautious about the economy

The MetLife/U.S. Chamber of Commerce Small Business Index shows small businesses recognize slight improvements to the U.S. economy, though they show increasing caution and diminished enthusiasm about the economic climate.

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More Americans want 5G phones than ever as Apple launches iPhone 13

Interest in the 5G has been steadily rising, but a hot new device compatible with lightning-fast network speeds will drive demand for carriers to further build out their networks.

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Most adults vaccinated against COVID-19 in all 13 countries surveyed intend to get a booster shot

Still, most citizens view getting first doses of COVID vaccines to all who want them a greater priority than making booster shots available.

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U.S. consumer confidence maintains stability

Just over half expect the economy to recover quickly post-COVID

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Americans still see 9/11 as one of the most impactful events in recent history

The events of September 11th, 2001 have implications for daily life, 20 years on.

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AIpsos Study Finds Dealers Not Ready for Influx of EV Curious Shoppers

US Market Electric Vehicle Boom Requires Dealers to Improve their EV Knowledge and Sales Process

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As new school year begins, parents increasingly concerned about kids falling behind

New USA Today poll shows majority of Americans support mask and vaccine requirements in the classroom

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America the Uncertain: May Briefing Highlights

Key highlights from May's America the Uncertain webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics....

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New multi-cancer early detection test developed by GRAIL generates excitement among prospective patients.

The test positively impacts perceptions of a health system and could help attract new patients.

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Nearly half of Americans believe U.S. troops should have stayed in Afghanistan until all Americans and Afghan allies were evacuated

Only a third of Americans approve of how President Biden has handled the troops withdrawal in Afghanistan according to a recent Reuters/Ipsos poll.

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Caregiving benefits seen as valuable benefit by many

Many experience significant stress caring for adult family members.

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Ipsos Core Political : Presidential Approval Tracker (08/26/2021)

Just under half of Americans approve of President Biden's performance in office

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U.S. consumer confidence on standstill after month of volatility

Belief that the economy will recover quickly post-pandemic rebounds

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Majority of parents say it is harder to be a parent now, compared to 20 years ago

Beliefs in women’s opportunities for advancement vary among men and women

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Political divisions are biggest generational threat to American teens

Fewer teens say now is a good time to be growing up than in 2005.

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What Worries the World? August 2021

New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.

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Delta is changing Americans' behavior

As Delta surges, both the vaccinated and unvaccinated roll back their out of home behavior.

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A strong majority of Americans want mask requirements back as delta surges

Many people are pulling back from public activities as the variant spreads widely across the U.S., but consumers don’t expect businesses to require employee vaccination.

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On COVID-19 vaccine, mask requirements, Americans prioritize common good over personal liberty

New USA Today/Ipsos poll: Majority say unvaccinated Americans should face some type of consequence for not getting the shot

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All Americans see the value of higher education, but race continues to be a partisan flashpoint

New Axios-Ipsos Hard Truths poll finds that American attitudes towards higher education are remarkably similar until race gets mentioned

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Global consumer sentiment growth has nearly halted

Consumer confidence is down in the world’s two largest economies

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Ipsos Core Political : Presidential Approval Tracker (08/12/2021)

Americans, particularly Democrats, are increasingly concerned about public health and want President Biden to prioritize handling COVID-19

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U.S. consumer confidence rebounds slightly from previous week’s crash

Sentiment holds below pre-pandemic levels

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Two-thirds of Americans support implementing a 4-day work week

American workers also want more flexibility for working hours and locations

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For Americans, extreme weather is heating up

The American West is grappling with extreme heat, drought and wildfires, a reality that many Westerners are attuned to.

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Ipsos Core Political : Presidential Approval Tracker (08/05/2021)

Americans' optimism about the direction the country is headed in has decreased, as has President Biden's approval rating

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U.S. consumer confidence experiences precipitous decline

Consumers are uneasy amid rising COVID cases and the spread of the Delta variant

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Citizens don’t expect national economies to recover anytime soon

Global survey finds onus to lead recovery is on governments and big business

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Support for drafting women to the military has decreased since 2016

More men than women support including women in the military draft

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Who do unvaccinated Americans trust on COVID?

Plus, more on how the unvaccinated view travel and Americans' TV watching habits.

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As Delta surges, poll data suggests that unvaccinated America’s opposition to the shots is declining

New Axios-Ipsos Coronavirus Index finds vaccinated America blames the unvaccinated for the Delta surge, unvaccinated America blames everyone else

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Americans value education but are divided on methods and cost

Ipsos finds opportunities and gaps in how America aligns its education system with the needs of its future workforce

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U.S. consumer confidence regains last week’s losses

Volatile sentiment reflects ongoing uncertainty about the recovery

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Ipsos Core Political : Presidential Approval Tracker (07/29/2021)

Americans' concern over public health increases as President Biden's approval rating remains stable

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Half of American TV viewers watch 10 or more hours of TV during the week

Baby Boomers watch 10 or more hours weekly over 3x more often than Gen Zers

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Populist, anti-elite and nativist views linked to globally widespread broken-system sentiment

“System Is Broken” Index highly correlated with outcomes-based metrics indicative of social progress

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Child Tax Credit checks are here – and they’re making a difference for low-income families

So far, monthly checks are being used much like last year’s stimulus checks – but the extra hundreds of dollars each month are crucial for some Americans

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Prices pick up as Americans worry over household spending

Americans feel the inflation pressures just as many families across the country receive their child tax credits from the American Rescue Plan.

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Outside of COVID-19, Biden receives mixed approval ratings

New ABC News/Ipsos poll shows most disapprove of Biden’s handling of gun violence, immigration, crime

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Dip in U.S. consumer confidence accelerates

Optimism around a prompt economic recovery softens

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Workers want more flexibility from their employers after COVID

Survey of employed adults in 29 countries for the World Economic Forum finds one in four now working from home more often than before the pandemic; preference is for working remotely half of the time after it is over

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Americans are skeptical of companies’ LGBTQ+ solidarity – but the messages work

Many consumers think companies should be doing more; the numbers track close to feelings on corporations and racial justice.

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Majority of Americans feel that U.S. performance in the Olympics makes them proud to be an American

Baby Boomers are the most likely to plan to watch the Olympic Opening Ceremony

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Large majority of Americans critical of the state of democracy in the United States

New Public Agenda/USA Today/Ipsos poll finds that majority feel people have a lot of influence in problem-solving nationally and locally when they get involved

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Americans show signs of ambivalence about the Olympics

But are most looking forward to watching gymnastics and Simone Biles.

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How America Pays for College 2021

The new Sallie Mae/Ipsos report reveals that families paid less for college but still relied on the same paying strategies as pre-pandemic.

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Americans growing more concerned about COVID-19, yet unwilling to take additional safety precautions or change behavior

New Axios/Ipsos data shows the vaccinated population is driving the increase in concern; but overall, few are changing their behaviors so far

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Slight slip in U.S. consumer confidence continues

But sentiment still holds above pandemic average

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Ipsos Core Political Survey: Presidential Approval Tracker (07/15/2021)

President Biden’s approval remains steady with a little over half of Americans approving of his job in office

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Reuters/Ipsos Poll: Critical Race Theory (07/15/2021)

Contrary to reports, most Americans not worked up over Critical Race Theory

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World Youth Skills Day 2021: Worse mental health and wellbeing are seen as long-lasting outcomes

On average, almost 4-in-10 across 29 countries think worse mental health and wellbeing among children and young people will be a long-lasting outcome of the pandemic.

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One in three Americans don’t plan on watching 2021 Olympics

Republicans are the least interested in watching the Olympics

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Small business owners expect six months to a year before return to normal

A MetLife/U.S. Chamber of Commerce Small Business Special Report shows most small businesses are not actively looking to hire, and those who are struggle to find workers with the needed skills and experience

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Support for President Biden's American Jobs Plan remains lukewarm

While Americans continue to be supportive of individual infrastructure initiatives, they are split along party lines over support for President Biden's American Jobs Plan

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Personal experience with crime and news source drive opinion on police reform

Following the growing importance of crime and gun violence for the country, we examine how personal experience and news source drive how Americans feel about law and order and police reform.

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Tokyo Olympics draw muted interest

U.S., world public split on whether Olympics should go ahead; Americans most excited about gymnastics, aquatics, and track and field

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Americans agree inflation is here – but they don't agree why

Most people blame issues with the supply chain, but Republicans are most likely to blame government regulations

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National Study Finds H-E-B, Chipotle Lead Grocery and Restaurant Brands In E-commerce Experience

Wave 3 of Ipsos Study Discovers Regional Brands, like Publix, Outperforming Large Grocery Chains in Buy-Online-Pickup-In Store and Curbside

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Three quarters of Americans with health insurance coverage believe too many hurdles exist between patients and doctor-prescribed medicines

New Ipsos poll conducted with Novartis finds that 92% of patients believe that doctors should be making therapy decisions, not insurers

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Reuters/Ipsos Poll: Big Government

Americans are divided on how much the government should get involved in major issues

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Majorities likely to continue socially distancing and wearing a mask once vaccinated against COVID-19

Confidence about returning to activities varies across nine countries in Ipsos study conducted in partnership with the World Economic Forum

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As public safety tops the agenda, Americans want both order and justice

New USA Today/Ipsos poll finds majority support the police and police reforms

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American greatness gets mixed reviews

On America’s 245th birthday, the country is split on how great the United States really is.

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U.S. consumer confidence close to pandemic high ahead of Independence Day

Current and Expectations sub-indices dip very slightly from last week

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Ipsos Core Political Survey: Presidential Approval Tracker (07/01/2021)

The economy remains the top concern for Americans.

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Americans proud and looking to celebrate this July 4th

The July 4th weekend is here, and while Americans have mixed feeling about their country, they will be celebrating, COVID or not.

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Americans remain divided in attitudes about the office, and returning to it

One thing is certain, those working from home want flexibility

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Seven in ten Americans are proud to be American

Pride is higher amongst older Americans and Republicans

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Global survey finds broad support for taxing and labeling products using scarce natural resources

Majorities of citizens in nearly all 28 countries surveyed for the World Economic Forum are in favor of both measures

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Fourth of July celebrations won’t be bigger this year, but most Americans plan a return to past habits

Few say they’re planning a bigger celebration now that they’re vaccinated, but a return to normal is still big for one of America’s top food and beverage holidays

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Examining the past and present of American identity

As July 4th approaches, we look at how Americans see themselves and the legacy of immigration in the country.

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For Sub-Saharan Small Businesses, Digital Technologies Emerge as Pivotal for Sustaining Operations through the Pandemic and Embracing Future

This Facebook/Ipsos poll explored how SMBs use digital tools, social media and direct messaging platforms, with a focus on the Facebook apps.

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Americans aware of Delta coronavirus variant, but re-emergence continues

New Axios-Ipsos poll: Levels of concern about the newer variant are higher among the hyper-aware; at the same time, around 1 in 7 think they had COVID at some point but never tested

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Majority of Americans think knowing their ancestry is important

Knowing their family’s history makes Americans feel curious, connected, and proud

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Is Biden losing steam?

COVID is retreating in the U.S; will Biden’s approval numbers retreat too?

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Tension between rich and poor is seen as a key source of division around the world

Just over a third of people on average in 28 countries across the world (a Global Country Average of 35%) think that their country is divided by “culture wars” according to a new Ipsos Global Advisor poll, carried out in partnership with the Policy Institute at King’s College London. Despite this, however, there is wide variation in this opinion when looking at individual countries, and many don’t have a strong view.

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Americans are conflicted on what LGBTQ+ Pride celebrates

Younger Americans and people in cities feel positive about Pride, a month dedicated to celebrating self-acceptance, history, and the legal struggle LGBTQ+ people face.

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A majority (57%) of Europeans expect to travel this summer

France and Italy lead with 67% expecting to take their usual summer holiday

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Seven in ten Americans plan to celebrate Father’s Day

Cooking at home the most popular way Americans plan to celebrate

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In the race to be the next mayor of New York, Adams leads but ranked-choice voting means the race is still wide open

New Ipsos poll just ahead of the Democratic primary election in New York shows crime and safety remains top issue for voters

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Americans will face more traffic and complexity in hybrid work world

Ipsos finds that Americans’ desire for “flex in the city” will mean a bumpy reentry

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Americans Set to Shatter Summer Vacation Spending Records as Pent-Up Demand Causes Vacation Confidence to Surge

Summer Vacation Spending Could Grow by 50% Over 2019 Levels

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U.S. consumer confidence slips from last week’s pandemic high

All sub-indices pull back

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The case for a hybrid economy

Evidence mounts that people want to keep their new routines as they also return to the world

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World Refugee Day 2021: a mixed picture

Our new global survey shows that there is strong support for the principle of people seeking refuge from war and persecution but in practice few are open to accepting more refugees into their country

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Nearly four in ten Americans plan to keep third-party delivery company usage the same once receiving the COVID-19 vaccine

Usage remains stable as more begin to dine in at restaurants

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Small business outlook climbs, aided by improving economic and revenue evaluations

The MetLife/U.S. Chamber of Commerce Small Business Index shows optimism about current and future macroeconomic pictures mixed with underlying hesitancy

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Americans hold complicated views around race and equality

Ahead of Juneteenth, Americans express complex and often opposing views about race and equality.

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Amid G7 summit, most Americans confident in Biden’s handling of world affairs

New ABC News/Ipsos poll shows half say improving relationships with our allies is a top foreign policy priority

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Global public ranks ending hunger and poverty and ensuring healthy lives as top priorities among U.N. SDGs

Governments more likely than businesses and citizens to be seen as not taking enough responsibility for achieving Sustainable Development Goals

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LGBT+ Pride 2021 Global Survey points to a generation gap around gender identity and sexual attraction

Laws to protect LGBT people from discrimination laws and equal marriage and adoption rights have majority support in most but not all of the 27 countries surveyed

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Americans head into summer confident in their finances as the rally slows

Americans are better able to manage their bills, but uncertainty around back to the office remains. Meanwhile, parents who are hesitant about the vaccine for themselves are still wary of allowing their children to get one, pointing to barriers along the path towards herd immunity.

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Cream-filled donuts most popular flavor amongst Americans

Nearly three in four say free donuts has no impact on decision to get vaccinated

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More anticipate increased spending as the economy resumes

What pandemic-changed values mean for reopening

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Americans plan to hit the road this summer

This summer is set to be a busy one as more Americans begin to make plans to travel and enjoy the great outdoors.

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Work and school are the places where most Americans have cried

Men and older Americans less likely to have cried in public

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Close to half of Americans are familiar with the conflict in Gaza between Israel and Hamas

Familiarity is higher amongst older age groups

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Asian-American Perspectives on Authenticity and Meaningful Allyship

How Brands Can Effectively Stand with the AAPI Community

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How the past year shaped perspectives on race in America

On the anniversary of George Floyd’s death, the nation reflects back on a year of renewed focus on race in America.

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America’s reopening shows little signs of slowing down

New Axios/Ipsos poll shows fewer Americans report masking or social distancing, despite not trusting strangers to be honest about their vaccination status

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Majorities of unvaccinated adults in most of 15 countries would get a vaccine if they could

Survey also points to a decline in vaccination intent not only where many have already been inoculated

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America still struggles to resolve the challenges of race and justice

Axios-Ipsos Hard Truths poll finds Black Americans are more likely to experience potentially dangerous interactions with the police

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Over half of Republicans believe Donald Trump is the actual President of the United States

Donald Trump's claims of election fraud has Republicans doubting the legitimacy of Biden's presidency

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Ipsos U.S. Mental Health 2021 Report

Younger Americans more likely to be languishing than older Americans

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Majority of employed Americans believe the benefits and salary their job offers are good

Positive evaluation dampens with decreasing income and education levels

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When will Americans be comfortable with self-driving cars?

Ipsos Mobility Navigator Global Study reveals new vehicle owners remain steady in their interest in autonomous driving in 2021

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On Immigration, Americans Favor Both Restrictions and Reforms

NPR/Ipsos poll shows most feel situation at the border is a major problem, but favor pathway to citizenship for certain undocumented immigrants

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Eleven percent of Americans plan to never return to pre-coronavirus activities

The majority of Americans are familiar with the updated mask usage and social distancing guidelines published by the CDC, over half say they are not planning to quickly return to pre-coronavirus activities

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Americans' financial outlook is sharply up since November 2020

This Country Financial/Ipsos poll finds that half of Americans report no financial impact from COVID-19.

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President Joe Biden sees higher approval ratings than Donald Trump did during his first 100 days

One hundred days since being sworn in, we checked in on how President Biden performs on the nation's top issues

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Unemployment benefits not seen as major driver in labor shortage

The picture is as complicated as the labor force itself

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Americans have a sunnier outlook heading into the summer

Some Americans report improving mental health as fears about returning to “normal” pre-COVID life recede. Meanwhile, Americans are feeling more secure about their purchasing power.

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America the Uncertain: May Briefing Highlights

Key highlights from May's America the Uncertain webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics....

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Half of Republicans believe the Republican party should be modeled after former President Donald Trump

Around the world people say they understand what actions they need to take to combat climate change, but do they really?

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Financial Optimism Improving among Millennials and Gen Z in America

Young Americans Increasingly Likely to say they’re Taking Steps to Improve their Financial Position

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Americans plan to keep their new pandemic entertainment habits and streaming subscriptions

Ipsos finds the future of media is pervasive and we’re not going back

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Three in four Americans feel that people should worry about the national debt

Committee for a Responsible Federal Budget/Ipsos poll reveals that Americans mostly want federal budget allocated evenly across generations

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